In order to provide the highest level of financial advice for clients and compete against online ‘do it yourself’ financial tools, advisors must use technology that helps them develop a competitive edge in service, advice, and customer experience.

Advisors can often put together more appropriate portfolios based on their knowledge of the market and their clients. However, without robust portals that pull together all the information and reporting needed by both the customer and the advisor, they struggle to compete with the simple user interface of the automated systems.